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Leveraging Customers in Contract Negotiations

Sometimes big & small can work together. Photo by Daniel Voyager

My colleague, Dan Diener, was working with client who was re-negotiating an existing contract that was up for renewal. It ran into a snag because the contract was for a higher amount than the previous year in order to be in line with our client’s other contracts. This was crucial since our client provides personnel to others and significant benefits to his employees. [Read more...]

Best Pricing Practices: 3 Right & 3 Wrong Ways to Price

Price right & reap your reward. Cartoon by Roger Stewart, Porthole Productions

I have proposed  a topic, “Best Practices in Pricing”, for ProductCamp Austin on January 15, 2011. If you’ve never been or ever heard of it, it’s a great day of free business information for product managers, business owners, and those thinking of starting a business. Attendees select the topics the day of the event so they get to hear what they are most interested in that day.

Although the session has sold out, there is a waiting list. I encourage you to get on it. For more information on Austin Product Camp, go to http://productcampaustin.org. For information on my session on Pricing and the 39 other great sessions, go to http://bit.ly/e6chc0. [Read more...]

10 Ways You Can Be a Platinum Customer™

I love Upper Crust Bakery on Burnet Road in Austin. Great birthday cakes, eclairs and great service. They always know what I want and make me feel special. A few weeks ago, one of their terrific staff told me I was a great customer. Wow!

That got me thinking. What can customers do to give great “business service”? This would help businesses have better sales and create more Platinum Customers™. It’s just what our economy needs: all of us to play a positive role and take responsibility. [Read more...]

Does Your Business Need Glasses? A RISE Austin 2010 Presentation

Proud to be green. Here’s my paperless slide presentation, “Does Your Business Need Glasses”,  from RISE Austin 2010 on a better way to get better sales by using niche marketing aimed at a platinum customer. It makes positioning, pricing, and sales procedures more approachable for independent businesses.

It also includes details on the Business Success Center’s sales process that customers go through: from their decision to look for something to meet their needs and desires to the point they buy and then rejoice or experience buyer’s remorse.

Small business owners and entrepreneurs will want to follow the prioritized action items  in order will help avoid mistakes and expand sales opportunities. This is primarily of value to those already in business although it has ideas that startups can incorporate.

Using these ideas result in better sales and lower costs. Collateral is more effective and the sales cycle is shorter. [Read more...]

Selective Marketing

Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales.