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Want a Mentor? Look around you.

Business Success Center prospects tell us in their initial meeting they want a “Mentor”  to advise and guide them to solve a specific problem or achieve a specific goal.

I completely understand. I’ve had several wonderful mentors. My godmother, Northwestern University professor Alvina Krause, had “teas”. At these salons, I learned the fine art of  conversation. My grandmother taught me the importance of family. My mother  helped me find my voice and be comfortable being myself. She always said “we grew up together”.  Maybe so, but she was my guide.

There were important male mentors, too. My brother Bill (aka WC Triplett, II) has worked for Presidents and Senators, Tibet and Tiananmen, written best sellers and significant treaties. He showed me how important it is to get involved. Ed Van De Vort  gave me confidence because he believed everyone was capable.

But when it comes to a business mentor, there’s been no one better for thirty years than my husband and partner Daniel Diener. That’s what I told Patricia Rogers when she interviewed me for the Austin Business Journal‘s “Journal Profile” published last December.

As a matter of fact, I met Dan because I needed a mentor for a photography project. He has always been willing to share his time, knowledge and expertise.

A good mentor is a guide, encourager, teacher, strategist, supporter — an exemplary person you want to emulate. That’s Dan.

What have I learned from him?

1. To be entrepreneurial.

Dan was selling papers on a street corner in downtown Chicago at age 10. When he lost his job, he moved south to start again. He landed at PETEX (Petroleum Extension Service at UT) made movies, wrote manuals that were translated into 15 or so languages, and became Special Projects Director. When the bug bit again, he started his own company, Dan Diener Photography. I was not a risk taker. He showed me you can succeed on your own. Dan was and is an innovator. He truly understands what it means to create assets that make financial and marketing sense.

2. To be systems driven

Dan was a teacher in Wisconsin and you never forget that you have to stay ahead of your students. That means being organized and systematic to the Nth degree. With his creativity that meant that he is always looking to improve things without being rigid. I learned from him how business systems can be very creative and rewarding.

3. To know how to fight fairly

In a business, partners don’t always agree. Just ask Marsha Vanhorn, our Client Services Manager, who’s worked with us 12 years. Early on, Dan helped us set rules of engagement. He prepared us for tough times. And, we’ve stuck by them through thick and thin. I think that’s why our business and our relationship has survived and thrived. The funny thing is though, somehow when we disagree, even strongly, he always makes me smile. He has a great sense of humor and it just bubbles out in what he says and how he says it. I also thank him for introducing me to the O’Henry Pun Off, a great Austin, Texas tradition. (Maybe I’ll see you there on May 21.)

There are so many other things I have learned from him: versatility, resourcefulness, staying curious, balance, strength, and comradery. I couldn’t have a better mentor and partner. He means the world to me.

Dan’s birthday is this week. I wish him many happy returns and a big thank you for helping make my personal and business life exciting, rewarding, and very special.

Here’s to you, Daniel.

If you want a mentor, look around you. That person may be closer than you think. Who has helped you learn or progress?

The Networker Magazine Remembered: Overtime Article Reprised

Austin, Texas’ small business and entrepreneurial history is long and full. There were special support meetings called “Satellite Network Meetings” all over town and even in Round Rock long before there were Meetups and Bootstrap groups.

And, there was The Networker, a small monthly publication especially for women. From June 1980 to its last issue in August 1987, I wrote, managed or was its editor. We covered politics, interesting women, events around town, the arts, business, sports, education, healthcare, and jobs. We covered issues from the ERA to “Should women fear computers?” And, yes, that was the title of an article. We covered women magicians like Judy Wilkes and Valerie Cordell, early aviators like Pearle Ragsdale, truck racer Shawna Robinson, women firefighters and women at war. Young and old, of all colors, creeds, and backgrounds were included in our news.  We even did some interesting articles about men including Cactus Pryor and cartoonist Ben Sargent.

The Networker was originally a City project that came out of what I believe to be Austin’s  first networking event, the Austin Women’s Network Brunch, sponsored by the Austin Commission on Women (then called the Austin Commission on the Status of Women). The brunch was an outgrowth of the 1979 Women’s Conference.

We soon became a non-profit corporation and moved away from control of the City. The magazine’s slogan was “The Paper Texas Women Read”. And, they did. In its heyday, it had several thousand paid subscribers and  a circulation of 7000 readers without ever receiving any City funding.

In 1984, then mayor Ron Mullen declared July 17 as Networking Day and “called on all citizens to recognize the contributions made by The Networker in promoting equality of opportunity in the job market” and presented us with our first proclamation. Awesome!

Putting it together was an all volunteer effort except for the typesetter and printer. I feel very privileged to have worked with a very talented group of women including Meg Wilson, Nadea Gizelbach, Billie Passmore, Mary Margaret Navar, Lu Russell, Martha Hartzog, Beverly Scarborough, Brenda Trainor, Mary Bird Bowman, Leslie Geballe, Beverly Larkham, Theresa Feschek, Fancharm Gibson, Mary Wheeler, and Barbara Brown.  There were some great men associated with us as well including Austin historian Ed Van De Vort, Joe Stengel, Craig Meurer, and photographer Dan Diener.

But the most fun was working with my mother, Jane Dinsmoor. It was her fault I was there anyway because she suggested I write for The Networker. I did. The column was called “After Image”.

Then she suggested I become The Networker’s Managing Editor since I was such a good nag. She meant that sincerely and with great pride. So I did.  I must have done ok because I became the Editor. I can tell you The Networker gave me the best education into how Austin works and how to network.

Besides giving me motherly advice, she wrote a wonderful column called “Overtime” each month and “People” where she interviewed well known and less well known women including architect Judy Brown, international storyteller Helen Handley, Eleanor Richards (Gov. Ann Richards mother-in-law and politico herself), and scholar Dorothy Hartshorne. Much of the snail mail we got or the comments made to me in public were about her articles. I was very proud of her, too.

August 5th would have been her 92 birthday. With great affection, admiration and thanks, I want to reprise one of her best loved articles, “The Cockroach”. A “fitting” subject as she would say for summer in Texas. Enjoy.

If you have memories of those Satellite Meetings, The Networker or other activities that helped spur small business or entrepreneurial development in our area, please share it.

———————–

Overtime
by Jane Dinsmoor

from The Networker, Vol 2, Issue 1, January/February 1981

Wishful Thinking: A Pied Piper to get rid of cockroaches. Photo by bixentro.

In Austin it is now perfectly within the bounds of good manners to discuss the common roach. I’m glad. Silent emotional storms of that magnitude are the pits. True, whole generations of ladies lived their lives denying the existence of both diarrhea and roaches, but those ladies are known as forebearers. In the North one still refers to the critters as “Building Beetles. . .Water Bugs. . .not Roaches, you know.”

According to my dictionary, “roach” is short for “cockroach” which is “any one of a family of insects; especially a small brownish or yellowish species found in kitchens, around water pipes, etc.”

The only thing correct about that definition is the etc., and I need a new Austin-type dictionary. Actually a roach is any of a thundering herd of other similar insects. Their colors are best described as repellent roach brown, repellent roach black, etc. And smallish? The smallish-est you have to worry about weighs in at 15 pounds. You can tell a little one because it’s only carrying two sacks of potatoes.

But to continue. . .it is ridiculous to think that anyone ever went out looking for a roach! “Found,” indeed. They pop out of drains anytime anyone turns on the water; they pose majestically on toilet tanks; they stampede across the kitchen floor at night; they appear with the desert at any meal to which guests have been invited. Give me a quick-moving Southern guest who can stomp a roach off the rug and never spill the syllabub.

My dictionary also states that the word “cockroach” is an “alteration of the Spanish word ‘cucaracha’”. . .and what does that do to international relations? But there are also German cockroaches. My friend the exterminator told me so. We have had many, many, of these discussions over coffee as we waited for the fog to settle so we could count casualties. “Yoicks!” says he. “Yoicks!” says I. “I think it’s safe for you to have house guests now. . . if they come right away.”

He also told me you never get rid of roaches. . .just keep them at bay. I know what he means. They kept me at bay for the first three months I was in Austin. My greatest triumph came when, at the height of the battle, I lashed out, connected, and kicked a big one smack in the head!

Keep roaches at bay indeed! Light up the Tower! Give me my spray, my swatter, and my good right foot! I will overcome!

Photo link for bixentro.

Does Your Business Need Glasses? A RISE Austin 2010 Presentation

Proud to be green. Here’s my paperless slide presentation, “Does Your Business Need Glasses”,  from RISE Austin 2010 on a better way to get better sales by using niche marketing aimed at a platinum customer. It makes positioning, pricing, and sales procedures more approachable for independent businesses.

It also includes details on the Business Success Center’s sales process that customers go through: from their decision to look for something to meet their needs and desires to the point they buy and then rejoice or experience buyer’s remorse.

Small business owners and entrepreneurs will want to follow the prioritized action items  in order will help avoid mistakes and expand sales opportunities. This is primarily of value to those already in business although it has ideas that startups can incorporate.

Using these ideas result in better sales and lower costs. Collateral is more effective and the sales cycle is shorter.