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4 Parts to a Platinum Customer Profile System™

May 8, 2018 By Jan Triplett 2 Comments

There are 7 potential customer types you could have — Platinum, Gold, Silver, Bronze, Lead, Concrete, and RAW (Radio Active Waste). But you should have only the best, the Platinum Customer. They give you money and a lot more.

If you aren’t satisfied with the value of your current customers, make better choices by setting up a Platinum Customer Profile™ identification system. This is more than just “target” or “niche” marketing. The four parts of a Platinum Customer Profile™ are demographics, psychographics, behaviors, and geography. [Read more…]

Filed Under: Business Growth, Business Management, Growth Readiness, Planning & Vision, Sales, Sales Strategy Tagged With: ACT, Buy In Process™, Buying Behavior, Buying Cycle, Buying Georgraphy, Demographics, DIY Sales, Do Nothing Sales, Ghost Competitors, Metrics, Network, Niche Marketing, Platinum Profile™, Psychographics, Radioactive Waste, Sales System, Salesforce.com, Salespeople, Selling Cycle

Customer Loyalty: Who Do Your Customers Really Belong To?

November 7, 2012 By Jan Triplett Leave a Comment

Silly sign — don't look too closely. Does this apply to customers? Photo by quinn.anya from flickr.com

Silly sign — don’t look too closely. Does this apply to customers? Photo by quinn.anya from flickr.com

In business, we talk about the importance of customer loyalty. But we consider customers as assets, something tangible. We think of them in the same way as our equipment or property: something that can be counted, weighed and measured, and given a value.

As property, an owner understandably feels, that they belong to the company. [Read more…]

Filed Under: Small Business Advocacy Tagged With: Asset Protection, Business Assets, customer loyalty, Customer Value, Employee Agreements, Marketing Policies, Non-compete Agreements, Platinum Profile™, Sales Policies, sales strategy, Trade Secrets

How Legacy Pricing™ Works

July 19, 2011 By Jan Triplett Leave a Comment

Price right. Image by TW Collins

Price right. Image by TW Collins.

There’s nothing wrong with Cost-plus or Value-based pricing when they are done right. Both are good strategies but incomplete in my opinion.

In the case of Cost-based pricing, basically you look at the costs and then add a percentage for profit on top of that number to arrive at a price.

In my experience, those who set the prices don’t know, forget, or leave out costs that they shouldn’t. Sometimes it is the cost of the salary of the principals or putting in enough for contingencies. Just as often they don’t include all the costs involved in being able to provide this product or service before and after getting customer #1. Then there are the true total costs to support and maintain this customer with this product or service. [Read more…]

Filed Under: Business Management, Financials, Pricing Tagged With: Best Prctices, Business Owners, business transference, Competitive Analysis, Cost-based Pricing, customer loyalty, Legacy Pricing™, market research, Platinum Profile™, positioning, Pricing Strategy, San Antonio Business Owners Meetup Group, under=pricing, Value-based Pricing

7 Golden Sales Rules for Small Business

June 3, 2011 By Jan Triplett Leave a Comment

GoLocal, a great rewards program, based in Austin, Texas, to encourage people to buy locally.

GoLocal, a great rewards program, based in Austin, Texas, to encourage people to buy locally.

I have just finished a five-hour sales training session for Go Local an Austin, Texas company that is licensing its program nationwide to encourage people to support their locally owned businesses and buy locally. This is a great marketing tool for businesses and reward system for new and existing customers. Even though some of the licensees had sales experience, their questions and concerns prompted me to put together this list of sales concepts that I consider critical to success.

It starts with agreeing with the first “golden rule”. [Read more…]

Filed Under: Business Improvement, Growth Readiness, Networking Tagged With: Austin, Champion-Advocate Customer™, Go Local™, Golden Rules of Sales, Maury Coats, Platinum Customer, Platinum Profile™, sales champion, sales conversion, Sales Management, sales process, Sharon Drew Morgen, Texas, UPA, Usability Professionals Association 2011 Conference

Selective Marketing

January 29, 2010 By Jan Triplett Leave a Comment

Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales.
Selective Marketing
View more presentations from Business Success Center.

Filed Under: Business Improvement, Growth Readiness, Sales Tagged With: innovation, marketing, Platinum Profile™, positioning, Pricing, processes, Sales, sales process, strategies, total solution, value

Meet BSC Satisfied Clients

  • Ana's Unlimited Foods

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  • Brytan & Associates, Inc.

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  • Dr. Angelique Millette, Child Sleep Expert

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  • Better Baseball Texas — Rope Bat™

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  • TeamFX Racing

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  • No Time for Social

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  • Howie Richey, Author

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  • Trout Green Technologies, Inc.

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  • Tweed Scott, Author

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  • Patricia's Lunchbox

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  • Andrew Eisenberg, Michael Best, IP Attorneys

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  • Paula Pierce, PPierce Law

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  • Sri & Usha Boddapu, Esolvit

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  • Art + Artisans

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  • GEO+

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  • Exploring New Media

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  • Busivid

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  • Gold Scaffold

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  • Sumpter and Gonzalez, Attorneys

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  • SOAP

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  • TTM Enterprises, Inc

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  • Sledge Engineering

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  • Brite Ideas

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  • Gryphon Graphics

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  • PRE Management

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  • DrakeLight Photography

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  • FalconDay Consulting

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  • INSolve, Inc.

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  • Mane Street Bakery

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  • Natalie Howe Designs

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  • 6th Street Smiles

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  • PC Doctors

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  • StageSpot

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  • Morningside Research

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  • Mark Word Design

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  • OMS Global

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  • Leverage Communications

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  • J B Goodwin

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  • Independent Brewing Company

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  • GlobalTrain

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  • FireFly LED Lighting

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  • Stone Technologies

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  • Stellar Systems

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  • RSK International

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  • Dr Suzi Du Toit

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  • StockRoller, Inc

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  • Innovative Healthcare Solutions

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  • Webber - Studio

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  • CSI-Texas, Inc

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  • CowBob Productions

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  • CIS Inventory Solutions

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  • SamePageResults

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  • Caudillo Studios / Get the Picture

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  • Barebac

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  • Austin Yoga Arts

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  • TexFX

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  • PRE Management

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  • Go Local Austin

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  • CIS Asset Solutions

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News

BSC Wisdom Webinar, 3rd Thursday monthly, 11-Noon Central. This is always a mentoring and work session with input from attendees.
Leader: Jan Triplett, Ph.D. CBTAC
Coming
May
• May 5 BSC Success Forum, 11am Central: Framing Your Project: Leverage Context Before Creating Action Plans
https://meet.goto.com/685053101
Or dial in: United States: +1 (312) 757-3121
Access Code: 685-053-101

Dave Nave, Dave Nave & Associates, and Licensed Clinical Psychologist Dr. Ann Sigafoos team up to tell you what to do BEFORE you start a project to improve your success
(Forums are held on the 1st Thursday of the month, 11am Central)

• May 19 BSC Wisdom Webinar, 11am Central: Sell Right, Part 2: Consumer vs Business Sales Strategies, a comparison and recommendations.
https://bit.ly/consumercommercialsales

The purpose of this webinar and practical work session is to focus on the differences in these two sales strategies. Share your experiences and expertise. Walk away with ideas and connections. You don't have to have attended the first session to get a lot out of this webinar.

Work session leader: Jan Triplett, Ph.D., CBTAC, and CEO of BSC, author, entrepreneur, advocate, speaker, and inventor.

June
• June 2, BSC Success Lean™ Forum, 11 am Central.

Suggest a business topic or question for the group to work on, help choose this month's discussions, provide feedback, and make connections. Led by Dave Nave & Jan Triplett

• June 16, BSC Wisdom Webinar, 11am Central. Sell Right, Part 3: Direct vs. Indirect Sales Strategies, a comparison and recommendations. https://meet.goto.com/291097373

Work session leader: Jan Triplett, Ph.D., CBTAC, and CEO of BSC, author, entrepreneur, advocate, speaker, and inventor. You don't have to have attended the other webinars in this series to benefit from this one.
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Be sure to check out our five blogs with posts to help you grow!

• Business Improvement
• Business Tools
• Growth Readiness
• Networking
• Small Business Advocacy

And our free resources and business owner success assessments.

 

ALERT!

• BSC's Global Success Forum™
"helps great people start, run, stabilize and grow great businesses." Come learn from our mentors and share your business wisdom and expertise."
1st Thursdays, 11-noon Central.
*Forum: a public meeting place for open discussion where ideas and views on a particular subject or issue are exchanged. The BSC Global Forum™ made the Austin Business Journal's 2021 Book of Lists for top business & networking groups in Austin! Thanks for your help.

 

• Business Success Center Profit Mover™ advisory team program can provide a unified approach to growing and managing your business to create double profits & increase your management efficiency. Call 512-933-1983 to set a meeting to see if it's right for you.

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