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Market & Competitive Research MUSTS for Inventors+ the Rest of Us

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What you don’t know about your market and your competition can stop you dead in your tracks. It can cost you plenty if you’re an inventor-type and don’t know that you don’t have “Freedom to Operate”. Our speaker is an inventor plus he works with intellectual property attorneys to make sure their clients are clear to go forward with their idea and won’t be in violation of someone else’s patent or other IP. And, when it comes to marketing, research can also help you win legal battles. Learn what are your specific MUSTS when it comes to research and how to get started and keep the information you need flowing
We will start right at noon and end at 1PM so please be on time. Come early if you want to eat and sit with our speaker. Bring cards to share and be prepared to share a recent success! The meeting is free but please be prepared to spend at least $10 to defray the cost of the room.
This is a program of the Austin Small Biz Success Meetup and the Business Success Center but everyone is welcome.
Host: Jan Triplett, Ph.D., CEO, Business Success Center and author/speaker on the 100+ Ways to Fund a Business.

About the Presenter:Steve Pearson, Pearson Strategy Group

Steve has provided the kind of competitive business intelligence and research that intellectual property lawyers, inventors, and other business owners need for toy businesses, tech, and everything in between. A veteran, you can’t ask for anyone who is more careful or process-focused. Steve was the Energy Segment Chair of the IEEE Green Technologies conference in Austin in April. Check out his linkedin post @ https://www.linkedin.com/pulse/its-time-bury-strategy-digging-research-makes-sense-steve-pearson/ to get ready. He has several patents so you can ask him about those experiences as well. Learn just a few of his research MUSTS to be on your way to success.

What can I bring into the event?

  • Questions.
  • Everyone will introduce themselves, please bring business cards if you have them.
  • Everyone will share a recent personal or business success.
  • Money to pay the restaurant for what you order.

How Legacy Pricing™ Works

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Price right. Image by TW Collins

Price right. Image by TW Collins.

There’s nothing wrong with Cost-plus or Value-based pricing when they are done right. Both are good strategies but incomplete in my opinion.

In the case of Cost-based pricing, basically you look at the costs and then add a percentage for profit on top of that number to arrive at a price.

In my experience, those who set the prices don’t know, forget, or leave out costs that they shouldn’t. Sometimes it is the cost of the salary of the principals or putting in enough for contingencies. Just as often they don’t include all the costs involved in being able to provide this product or service before and after getting customer #1. Then there are the true total costs to support and maintain this customer with this product or service. [Read more…]

Urbane Direct Mail Piece That You Gotta See

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I have done direct mail pieces over the years that I liked and got great results with. One memorable black and white piece even got a 20% conversion  because we had the right list, the right offer, as well as the right creative graphic.

You may not agree, but I really think direct mail still has an important role to play in marketing strategy. No, Virginia, it’s not dead and this piece proves it.

Just look at it. It’s a Happy New Year card with a purpose. It came in a clear wrapping to intrigue me. Sent to my home address. I LOVE IT. [Read more…]