Are you driven to marketing? Do you hate marketing your products and company? You’re not alone. Most of our clients (except the advertising and marketing companies) don’t go “Whoopee, I get to come up with and implement my inbound or outbound marketing”. If you feel that you’d rather have all your teeth extracted than do anything with marketing, you could hate being “marketing driven”. [Read more…]
In business, we talk about the importance of customer loyalty. But we consider customers as assets, something tangible. We think of them in the same way as our equipment or property: something that can be counted, weighed and measured, and given a value.
As property, an owner understandably feels, that they belong to the company. [Read more…]
I have done direct mail pieces over the years that I liked and got great results with. One memorable black and white piece even got a 20% conversion because we had the right list, the right offer, as well as the right creative graphic.
You may not agree, but I really think direct mail still has an important role to play in marketing strategy. No, Virginia, it’s not dead and this piece proves it.
Just look at it. It’s a Happy New Year card with a purpose. It came in a clear wrapping to intrigue me. Sent to my home address. I LOVE IT. [Read more…]