Pricing Strategy

BOSS-Talks Business Tools: Choosing the Right Pricing Strategy & Incentives

February 7, 2017 By Jan Triplett

Is your pricing strategy working? Are you using the right incentives for customers and others? There are many ways to make your business more profitable by changing how you think about what you sell and how you price to attract and retain the best clients, employees, and allies/referral sources.

Part of the Profit-Mover Program from the Business Success Center. We open doors to your business success!

Your Takeway: Spend part of your lunch time with us to explore your options and re-think your current pricing and incentive process. Be prepared to introduce yourself and add your thoughts.

Presenter: Jan Triplett, CEO, Business Success Center

Please RSVP for this event at: https://www.eventbrite.com/e/boss-talks-choosing-the-right-pricing-strategy-incentives-tickets-30855968031

Here’s how to join our webinar:

BOSS-Talks Business Tools Webinar: Pricing & Incentives
Tue, Feb 7, 2017 12:00 PM – 12:30 PM CST
Please join my webinar from your computer, tablet or smartphone.
https://global.gotomeeting.com/join/715344781

You can also dial in using your phone.
United States +1 (872) 240-3311
Access Code: 715-344-781

BOSS-Talks Business Tools Lunch and Learn meets online every 1st Tuesday of the month at Noon Central Time. The next BOSS-Talks Business Tools is “Why Networking Extroverts Need Introverts” March 7 at Noon online. You can RSVP for this event at https://www.eventbrite.com/e/boss-talks-why-networking-extroverts-need-introverts-tickets-30863928842

How Legacy Pricing™ Works

July 19, 2011 By Jan Triplett Leave a Comment

Price right. Image by TW Collins.

There’s nothing wrong with Cost-plus or Value-based pricing when they are done right. Both are good strategies but incomplete in my opinion.

In the case of Cost-based pricing, basically you look at the costs and then add a percentage for profit on top of that number to arrive at a price.

In my experience, those who set the prices don’t know, forget, or leave out costs that they shouldn’t. Sometimes it is the cost of the salary of the principals or putting in enough for contingencies. Just as often they don’t include all the costs involved in being able to provide this product or service before and after getting customer #1. Then there are the true total costs to support and maintain this customer with this product or service. [Read more…]

Best Pricing Practices: 3 Right & 3 Wrong Ways to Price

January 12, 2011 By Jan Triplett 4 Comments

Price right & reap your reward. Cartoon by Roger Stewart, Porthole Productions.

I have proposed a topic, “Best Practices in Pricing”, for ProductCamp Austin. If you’ve never been or ever heard of it, it’s a great day of free business information for product managers, business owners, and those thinking of starting a business. Attendees select the topics the day of the event so they get to hear what they are most interested in that day.

Although the session has sold out, there is a waiting list. I encourage you to get on it. For more information on Austin Product Camp, go to http://productcampaustin.org. For information on my session on Pricing and the 39 other great sessions, go to http://bit.ly/e6chc0. [Read more…]