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10 Ways You Can Be a Platinum Customer™

November 17, 2010 By Leave a Comment

I love Upper Crust Bakery on Burnet Road in Austin. Great birthday cakes, eclairs and great service. They always know what I want and make me feel special. A few weeks ago, one of their terrific staff told me I was a great customer. Wow!

That got me thinking. What can customers do to give great “business service”? This would help businesses have better sales and create more Platinum Customers™. It’s just what our economy needs: all of us to play a positive role and take responsibility. [Read more...]

Filed Under: Business Management, Financials, Marketing Strategy, Planning & Vision, Pricing, Sales, Small Business/Entrepreneur History Tagged With: , , , , , , , , , , , , , , , , , ,

4 Parts to a Platinum Customer Profile System

October 21, 2010 By 2 Comments

There are 7 potential customer types you could have. But you should have only the best, the Platinum Customer. They give you money and a lot more.

If you aren’t satisfied with the value of your current customers, make better choices by setting up a Platinum Profile™ identification system. This is more than just “target” or “niche” marketing. The four parts of a Platinum Profile™ are demographics, psychographics, behaviors, and geography. [Read more...]

Filed Under: Business Management, Networking, Planning & Vision, Sales Tagged With: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Selective Marketing

January 29, 2010 By Leave a Comment
Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales.
Filed Under: Sales Tagged With: , , , , , , , , , ,