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How’s your business doing? Do you know what’s missing? Start to find your way by answering a few questions and using tools that are focused on your goals.

3 Networking Skills Every Introvert Has

Networking skills are not the exclusive property of extroverts. Introverts have them, too.

Not the belle or beau of the ball? Don’t do well in groups? Are you kind of shy or just hate playing the networking game? You can still be a great networker. The best part is, you don’t have to and shouldn’t change you.

Networking Rules

You do have to play by the rules. Networking is a balancing act; give and take. It’s not just about sales or prospecting. Although these can happen.  You can also use it for finding friends, jobs, fun places to go or avoid, and a million other things. Think about it as a combination of a “net” which gathers things in and keeps things out and a lot of hard “work”. Believe me, it doesn’t come easy to extroverts either although it may seem that way.

Rodin’s “The Thinker” could have been named “The Introvert”. Photo by James Whitesmith.

How Introverts can use their strengths

But you can play to your strengths and get great rewards. What are those? Most introverts I have known are great gathers of information and deep thinkers. When I did a session on Networking for Introverts at SXSW two years ago, I first wondered if anyone would show up. They did and all those introverts made me a true believer in their abilities. This depth means introverts have a lot to give. Most are good observers, intuitive, with great analysis skills. Hard work and thoroughness is central to how they operate. I recommend to every extrovert, that they network with at least one introvert.

[Read more...]

6 Situational Outcomes™: Because Not Every Customer Wants a Solution

It’s common wisdom that what people want is a solution. There is even a school of sales training and many books around the concept of “solution selling”.

I disagree. Not everyone wants a solution, i.e. something solved.

Your best customer wants something specific to happen when they use your product or service.

Sometimes they want and need something else. Not everything is a “problem” for a customer; sometimes, it’s a “gap” that needs to be filled. I talk to my clients about “gaps” not “problems”.

I referred to these five valued outcomes in my “Best Practices in Pricing” session at ProductCamp Austin. (My slides from the session are on Slideshare .)

In my 30 years experience, there are actually six different results a customer values. The one to stress as a benefit and to base your product or services features depends on the Platinum Customer Profile™ of your best customers. [Read more...]

Why Lefties Make Better Salespeople

My brother gave me a copy of A Left-Handed History of the World by Ed Wright for Christmas.  As my husband, Daniel, said, that’s much better than a previous gift of 101 Uses for a Dead Cat by Simon Bond. Others found it amusing, as a cat lover, I did not.

I am left-handed. It was interesting to read about other prominent lefties. Some of my favorites include: Queen Victoria, Charlie Chaplin, Michelangelo, Leonardo da Vinci, Madame Curie, Henry Ford, Ramses the Great, and Joan of Arc. Several US presidents (Reagan, Ford, George W. Bush, and Clinton) were on the left – when it comes to hands at least. [Read more...]

4 Parts to a Platinum Customer Profile System

There are 7 potential customer types you could have. But you should have only the best, the Platinum Customer. They give you money and a lot more.

If you aren’t satisfied with the value of your current customers, make better choices by setting up a Platinum Profile™ identification system. This is more than just “target” or “niche” marketing. The four parts of a Platinum Profile™ are demographics, psychographics, behaviors, and geography. [Read more...]

4 Traits Make Sure You Have the Right Customers

A penny saved attracts other benefits.


Everyone wants and needs sales to have a profitable and successful business. But, sales from the wrong customers can kill a business.  If you doubt me, read Angel Customers and Demon Customers by Larry Selden and Geoffrey Colvin.

What should you look for? Basically, there are two options:

  • Low hanging fruit — the most responsive, easiest sale, shortest sales cycle
  • High value  —  the most lucrative, harder sale, longer, requires more thorough sales process so longer sales cycle

How do you decide who is right and who is wrong? [Read more...]

22+ Reasons Your Small Business Is Keeping You Up at Night

 

Restless Owner

News 8 reporter Harlan Schmidt interviewed me about why Austin is a good place to start a business. I told him it was Austin’s “can do & it’s ok to fail” culture. And it is also about the fact that we have a highly educated population which means we can learn from our mistakes.

Then he asked me what needs to be done to improve our ability to sustain businesses. After all, it is not about starting — anyone can start one. It is about keeping it going — although not necessarily growing as large as, say Dell. [Read more...]

Selective Marketing

Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales.

Choosing Business Entity Should Not Be a Popularity Contest

Paperwork sucks!

Everyone has an opinion and they are passionate about what kind of legal form your business should take.

All you have to do is read a somewhat contentious set of recent posts on Refresh Austin. Back and forth they went for several days. The person who posted that query probably did not think she would raise a firestorm. She did. [Read more...]