Business Success Center

Proven programs that grow great businesses for great people who care.

BSC_Logo Bold

  • For Your Success
    • BSC’s 3 Great Business™ Growth Programs
    • PMAT™ Profit Improver™ Programs
    • Why Our Way Works
  • Blogs
    • Business Improvement
    • Business Tools
    • Growth Readiness
    • Networking
    • Small Business Advocacy
  • Your Award-Winning Team
    • Meet the BSC Expert Staff
    • BSC Core Values
    • Client Focus
    • Successes
  • Contact Us/Meeting Request
  • Call us at: 512-933-1983

What’s better for growth: a partner or a strategic alliance?

May 19, 2020 By Jan Triplett Leave a Comment

Partner or Strategic Business Alliance? Photo by Giorgio Montersino.

Partner or Strategic Business Alliance? Photo by Giorgio Montersino.

Get a partner or set up a strategic alliance — which is better for your business growth? Many business owners want a “partner” to  share the load. Partners exert a lot of control no matter how little of the business they own. Use a strategic alliance instead to grow your business and  keep more control.

What is a Strategic Alliance?

“If we are together, nothing is impossible. If we are divided all will fail.” Winston Churchill

The most accepted definition of a strategic alliance is that it’s “a formal or informal agreement between two or more individuals or entities to achieve a common goal”.

In 2005, companies reported that 18% of their revenue was generated through strategic alliances. The economy has changed but there are still thousands of alliances formed each year and are critical as we re-think business post COVID-19.

According to Ard-Pieter de Man and Dave Luvison, authors of Collaborative Business Models: Aligning and Operationalizing Alliances (from Business Horizons Volume 62, Issue 4, July–August 2019, Pages 473-482), “the big challenge is to align company interests with alliance interests”. This peer-reviewed article is definitely worth reading and thinking about especially for larger organizations.

It pays to know more and think more before deciding that a strategic alliance is right for you.

[Read more…]

Filed Under: Business Ideas, Business Management, Business Process, Business Trends, Financials, Funding, Legal, Marketing, Marketing Strategy, Planning & Vision, Resources, Sales, Sales Strategy, Vision Tagged With: Business Alliances, Business Culture, Business Development, Business Growth, Business Strategy, Handshake Alliance Strategy™, New Business Opportunities, Partnership, Strategic Alliance, Successful Alliances

Repositioning Makes Old Products New Again

November 6, 2013 By Jan Triplett 2 Comments

Dogs have slept with humans for years. Now it's used as a repositioning reality™ for Serta. Photo from Commons at flickr.com

Dogs have slept with humans for years. Now it’s used as a repositioning reality™ for Serta. Photo from Commons at flickr.com

Repositioning helps customers think of your product or service in a new way.

Sometimes it works. I grew up with $10 tennis shoes. Nike told younger generations they were “training tools” (with appropriate tool and endorsers  names) not just shoes. Nike got it right and made big profits. [Read more…]

Filed Under: Business Improvement, Business Trends, Marketing, Marketing Strategy, Sales, Sales Strategy Tagged With: Brand Refreshing, CARAVAN Telephone Omnibus Survey, Commodity Business, marketing, Reality Repositioning™, Repositioning, Situational Outcomes™

Business Owners Hierarchy of Needs

June 22, 2013 By Jan Triplett and Daniel Diener Leave a Comment

What motivates business owners? It depends on where they are in the owners' hierarchy of needs.

What motivates business owners? It depends on where they are in the owners’ hierarchy of needs.

You’ve probably heard of Maslow’s “Hierarchy of Needs”. He identified how a person’s needs dominate motivation and behavior and that there is a specific order in which they should be met.

His theory suggested that the basic needs (physiological, safety, love and belonging) had to be met before the individual will desire and pursue higher levels of needs (esteem, self actualization, and self transcendence).

If a need is not met, the individual will feel tense and anxious. Although people may have several needs at any time, one will dominate their actions. [Read more…]

Filed Under: Administration, Business Building, Business Development, Business Ideas, Business Management, Business Process, Financial Management, Marketing, Marketing Strategy, Networking, Planning & Vision, Research, Sales, Sales Strategy, Small Business Research, Vision Tagged With: A Networker's Guide to Success, Business Growth and Development, Business Owners Hierarchy of Needs, business transference, Employee Training, Exit Strategy, financial management, Government Compliance, marketing, Maslow, Maslow's Hierarchy of Needs, Platinum Profile Customers, Processes & Procedures, Ramping Up, Sales, Scalability, Team

Always Dress for TV

June 2, 2013 By Jan Triplett Leave a Comment

Be ready. Have what you need to dress for TV.

Be ready. Have what you need to dress for TV.

Always dress for the TV camera.

My staff have always known if the media calls, come find me  — even in the bathroom. I know they are on deadline and I try to respond asap.

Sometimes it results in a story or comment from me. Sometimes for clients or colleagues. Sometimes nothing. But that media person now knows or remembers that I have ideas and contacts when they need them the next time. [Read more…]

Filed Under: Marketing, Marketing Strategy, Public Speaking Tagged With: Dress for TV, Response to Media, South Austin People (SoAP)

6 Ways to Improve Your Sales Projection Formula

May 1, 2013 By Jan Triplett Leave a Comment

Measure sales carefully to be profitable.

Measure sales carefully to be profitable.

Your sales projection formula is key to more accurate financial projections and to the success of your business.

Sales projection formulas are always wrong. Here are six ways to improve them.

Sales projection formulas are wrong because…

  1. Sales projections are not supposed to be right.
    They’re a snapshot of what to expect each month based on relevant criteria and are defensible. Improve the sakes projection formula you use by making sure you don’t accept the projected sales numbers without question. The answers you get from salespeople in terms of what they think will close have to be reasonable and with some sort of basis not just hope. [Read more…]

Filed Under: Business Building, Business Development, Business Growth, Business Management, Business Process, Financial Management, Financials, Marketing, Marketing Strategy, Sales, Sales Strategy Tagged With: Financial Projections, Platinum Profile™ Customer, Sales Projection Formula, Sales Projections, SBU, Strategic Business Units, Suggestive Selling

First Looks Forum Eye-opener for a First-time Entrepreneur!

October 29, 2012 By Marcos Gomez 1 Comment

It was a great experience meeting and talking with SXSW Interactive Festival director Hugh Forrest.

It was a great experience meeting and talking with SXSW Interactive Festival director Hugh Forrest.

I’m taking a different approach towards starting up my own self-sustaining business. What long-time and successful business owners were able to offer me, a musician by trade, at the Business Success Center (BSC) and Texas Entrepreneurs Networks (TEN) First Looks Forum in October was an eye opener.

I compose, perform, teach and am currently a student at the University of Texas, and am also about to graduate soon. I have a tough time balancing the aforementioned and trying to get higher paying gigs. [Read more…]

Filed Under: Growth Readiness, Marketing Tagged With: Business Mentor, Business Success Center, DanielMGomez.com, First Looks Forum, full-time student, Hugh Forrest, Internship, Mentee, music, music student, musician, recent graduate, Self-sustaining musician, social media, SXSW Interactive Festival, Texas Entrepreneurs Network

Meet BSC Satisfied Clients

  • Ana's Unlimited Foods

    http://ownersview.com/wp-content/uploads/slideshow-gallery/anas-unlimited.jpg

  • Brytan & Associates, Inc.

    http://ownersview.com/wp-content/uploads/slideshow-gallery/bryant-truitt-brytan-associates-cert-fraud-examiner.jpg

  • Dr. Angelique Millette, Child Sleep Expert

    http://ownersview.com/wp-content/uploads/slideshow-gallery/angelique-millette-new-phd-childrens-sleep-expert.png

  • Better Baseball Texas — Rope Bat™

    http://ownersview.com/wp-content/uploads/slideshow-gallery/image001.png

  • TeamFX Racing

    http://ownersview.com/wp-content/uploads/slideshow-gallery/teamfx-gary02.jpg

  • No Time for Social

    http://ownersview.com/wp-content/uploads/IMG_4389-1.jpg

  • Happy Vegan

    http://ownersview.com/wp-content/uploads/slideshow-gallery/happy-vegan-charlotte-bothma-2016.png

  • Howie Richey, Author

    http://ownersview.com/wp-content/uploads/slideshow-gallery/h-with-4-books.jpg

  • Trout Green Technologies, Inc.

    http://ownersview.com/wp-content/uploads/slideshow-gallery/trout-green-432x250-1.jpg

  • Tweed Scott, Author

    http://ownersview.com/wp-content/uploads/slideshow-gallery/tweed-scott-author.jpg

  • Patricia's Lunchbox

    http://ownersview.com/wp-content/uploads/slideshow-gallery/screen-shot-2015-09-28-at-95543-am.png

  • Andrew Eisenberg, Michael Best, IP Attorneys

    http://ownersview.com/wp-content/uploads/IMG_4526-1.jpg

  • Paula Pierce, PPierce Law

    http://ownersview.com/wp-content/uploads/Paula-Pierce.jpg

  • Sri & Usha Boddapu, Esolvit

    http://ownersview.com/wp-content/uploads/Esolvit-Economic-Engine-award-2017-from-GAACC-received-by-Sri-Rao-Boddapu-and-Usha-Boddapu.jpeg

  • Dawn Weathersby, Marketing Consultant

    http://ownersview.com/wp-content/uploads/IMG_4426-e1469830257759.jpg

  • 360 Signs

    http://ownersview.com/wp-content/uploads/slideshow-gallery/downtown-client-pics-003-432x250.jpg

  • Austin Pro Photo

    http://ownersview.com/wp-content/uploads/DSC5535-Edit.jpg

  • Cosmo City Media

    http://ownersview.com/wp-content/uploads/slideshow-gallery/image.png

  • Stage Alliance

    http://ownersview.com/wp-content/uploads/slideshow-gallery/stage-alliance.jpg

  • Deborah Main Designs

    http://ownersview.com/wp-content/uploads/slideshow-gallery/deborah-main-picture.jpg

  • Saffire Events

    http://ownersview.com/wp-content/uploads/slideshow-gallery/saffireevents432x250.jpg

  • Team NFP Software & Solutions

    http://ownersview.com/wp-content/uploads/slideshow-gallery/justq432x250.jpg

  • Journyx

    http://ownersview.com/wp-content/uploads/slideshow-gallery/journyx432x250.jpg

  • Mane Street Bakery

    http://ownersview.com/wp-content/uploads/slideshow-gallery/mane-street-bakery.jpg

  • Innox Digital

    http://ownersview.com/wp-content/uploads/slideshow-gallery/matiascarrasco432x250.jpg

  • Hayes SW Systems

    http://ownersview.com/wp-content/uploads/slideshow-gallery/hayesswsystemstrimmed.jpg

  • Business Tutor, LLC

    http://ownersview.com/wp-content/uploads/slideshow-gallery/karen3.jpg

  • INTUVI

    http://ownersview.com/wp-content/uploads/slideshow-gallery/intuvi435x250.jpg

  • Gilfus Racing Enterprises

    http://ownersview.com/wp-content/uploads/slideshow-gallery/gilfus-racing-enterprises.jpg

  • Art + Artisans

    http://ownersview.com/wp-content/uploads/slideshow-gallery/artartisans.jpg

  • GEO+

    http://ownersview.com/wp-content/uploads/slideshow-gallery/man02432x250.jpg

  • The Herb Bar

    http://ownersview.com/wp-content/uploads/slideshow-gallery/herblady432x250.jpg

  • Exploring New Media

    http://ownersview.com/wp-content/uploads/slideshow-gallery/lindsey-allen-vv.jpg

  • Busivid

    http://ownersview.com/wp-content/uploads/slideshow-gallery/busivid432x250.jpg

  • Gold Scaffold

    http://ownersview.com/wp-content/uploads/slideshow-gallery/gold-scaffold.jpg

  • Sumpter and Gonzalez, Attorneys

    http://ownersview.com/wp-content/uploads/slideshow-gallery/sumpter-and-gonzalez-attorneys-432x250.jpg

  • SOAP

    http://ownersview.com/wp-content/uploads/slideshow-gallery/soap-jp432x250.jpg

  • TTM Enterprises, Inc

    http://ownersview.com/wp-content/uploads/slideshow-gallery/BSC2005-Toni-Martin.jpg

  • Sledge Engineering

    http://ownersview.com/wp-content/uploads/slideshow-gallery/sledge-engineering432x250.jpg

  • Brite Ideas

    http://ownersview.com/wp-content/uploads/slideshow-gallery/brite-ideas-staff432x250.jpg

  • Gryphon Graphics

    http://ownersview.com/wp-content/uploads/slideshow-gallery/gryphon-graphics.jpg

  • PRE Management

    http://ownersview.com/wp-content/uploads/slideshow-gallery/pre-management.jpg

  • DrakeLight Photography

    http://ownersview.com/wp-content/uploads/slideshow-gallery/drakelight-photography.jpg

  • FalconDay Consulting

    http://ownersview.com/wp-content/uploads/slideshow-gallery/laurafaulkner432x2502.jpg

  • INSolve, Inc.

    http://ownersview.com/wp-content/uploads/slideshow-gallery/homeville.jpg

  • Mane Street Bakery

    http://ownersview.com/wp-content/uploads/slideshow-gallery/mane-street-bakery432x250.jpg

  • Natalie Howe Designs

    http://ownersview.com/wp-content/uploads/slideshow-gallery/natalie-howe-designs.jpg

  • 6th Street Smiles

    http://ownersview.com/wp-content/uploads/slideshow-gallery/austin-6th-st-smiles432x250-432x250.jpg

  • PC Doctors

    http://ownersview.com/wp-content/uploads/slideshow-gallery/pc-doctors.jpg

  • StageSpot

    http://ownersview.com/wp-content/uploads/slideshow-gallery/stagespot.jpg

  • Morningside Research

    http://ownersview.com/wp-content/uploads/slideshow-gallery/morningside-research.jpg

  • Paradise Bay

    http://ownersview.com/wp-content/uploads/slideshow-gallery/paradise-bay.jpg

  • Allscapes Lawncare

    http://ownersview.com/wp-content/uploads/slideshow-gallery/allscapes-lawncare.jpg

  • Mark Word Design

    http://ownersview.com/wp-content/uploads/slideshow-gallery/mark-word-design.jpg

  • OMS Global

    http://ownersview.com/wp-content/uploads/slideshow-gallery/oms-global.jpg

  • Leverage Communications

    http://ownersview.com/wp-content/uploads/slideshow-gallery/leverage-communications.jpg

  • J B Goodwin

    http://ownersview.com/wp-content/uploads/slideshow-gallery/jb-goodwin.jpg

  • Independent Brewing Company

    http://ownersview.com/wp-content/uploads/slideshow-gallery/independent-brewing-company.jpg

  • GlobalTrain

    http://ownersview.com/wp-content/uploads/slideshow-gallery/globaltrain.jpg

  • Forklift.com

    http://ownersview.com/wp-content/uploads/slideshow-gallery/com.jpg

  • FireFly LED Lighting

    http://ownersview.com/wp-content/uploads/slideshow-gallery/firefly-led-lighting.jpg

  • PC+

    http://ownersview.com/wp-content/uploads/slideshow-gallery/pc.jpg

  • Lara Executive Image

    http://ownersview.com/wp-content/uploads/slideshow-gallery/BSC2006-Julie-Lara.jpg

  • Trish's Delish

    http://ownersview.com/wp-content/uploads/slideshow-gallery/trishs-delish.jpg

  • Stone Technologies

    http://ownersview.com/wp-content/uploads/slideshow-gallery/stone-technologies.jpg

  • Stellar Systems

    http://ownersview.com/wp-content/uploads/slideshow-gallery/stellar-systems-inc.jpg

  • Savor the Success

    http://ownersview.com/wp-content/uploads/slideshow-gallery/savor-the-success.jpg

  • RSK International

    http://ownersview.com/wp-content/uploads/slideshow-gallery/rsk-international.jpg

  • Dr Suzi Du Toit

    http://ownersview.com/wp-content/uploads/slideshow-gallery/-suzi-du-toit.jpg

  • StockRoller, Inc

    http://ownersview.com/wp-content/uploads/slideshow-gallery/man03432x250.jpg

  • Innovative Healthcare Solutions

    http://ownersview.com/wp-content/uploads/slideshow-gallery/BSC2003-Shane-Burt-2.jpg

  • Webber - Studio

    http://ownersview.com/wp-content/uploads/slideshow-gallery/webber432x250.jpg

  • Wildly Natural

    http://ownersview.com/wp-content/uploads/slideshow-gallery/wildly-natural432x250.jpg

  • CSI-Texas, Inc

    http://ownersview.com/wp-content/uploads/slideshow-gallery/csi-texas-inc.jpg

  • CowBob Productions

    http://ownersview.com/wp-content/uploads/slideshow-gallery/cowbob-productions.jpg

  • CIS Inventory Solutions

    http://ownersview.com/wp-content/uploads/slideshow-gallery/cis-inventory-solutions.jpg

  • SamePageResults

    http://ownersview.com/wp-content/uploads/slideshow-gallery/charles-knickerbocker-and-associates.jpg

  • Caudillo Studios / Get the Picture

    http://ownersview.com/wp-content/uploads/slideshow-gallery/caudillo-studiosget-the-picture.jpg

  • Barebac

    http://ownersview.com/wp-content/uploads/slideshow-gallery/barebac.jpg

  • Austin Yoga Arts

    http://ownersview.com/wp-content/uploads/slideshow-gallery/austin-yoga-arts.jpg

  • Austin EnviroSolutions

    http://ownersview.com/wp-content/uploads/slideshow-gallery/austin-envirosolutions.jpg

  • Art of Jamie Rood

    http://ownersview.com/wp-content/uploads/slideshow-gallery/art-of-jamie-rood.jpg

  • TexFX

    http://ownersview.com/wp-content/uploads/slideshow-gallery/texfx.jpg

  • PRE Management

    http://ownersview.com/wp-content/uploads/slideshow-gallery/man01432x250.jpg

  • Ace on Hold

    http://ownersview.com/wp-content/uploads/slideshow-gallery/ace-on-hold.jpg

  • Go Local Austin

    http://ownersview.com/wp-content/uploads/slideshow-gallery/femalemale432x250.jpg

  • CIS Asset Solutions

    http://ownersview.com/wp-content/uploads/slideshow-gallery/BSC2006-Scott-McClain.jpg

Previous Image
Next Image

info heading

info content

News

Be sure to check out our five blogs with posts to help you grow!

• Business Improvement
• Business Tools
• Growth Readiness
• Networking
• Small Business Advocacy

 

ALERT!

• BSC's Weekly Reinventing Business Nationwide Forum , Thursdays, noon-1 CDT. Come learn and share your expertise.

 

• Business Success Center Profit Mover™ advisory team program can provide a unified approach to growing and managing your business to create double profits & increasing your management efficiency. Call 512-933-1983 to set a meeting to see if it's right for you.

Copyright © 2021 · Dynamik Website Builder on Genesis Framework · WordPress · Log in