![Dogs have slept with humans for years. Now it's used as a repositioning reality™ for Serta. Photo from Commons at flickr.com](http://ownersview.com/wp-content/uploads/3102894960_2314f3ddb4.jpg)
Dogs have slept with humans for years. Now it’s used as a repositioning reality™ for Serta. Photo from Commons at flickr.com
Repositioning helps customers think of your product or service in a new way.
Sometimes it works. I grew up with $10 tennis shoes. Nike told younger generations they were “training tools” (with appropriate tool and endorsers names) not just shoes. Nike got it right and made big profits. [Read more…]