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8 Ways to Avoid Networking Burnout

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(from The Networker’s Guide to Success*)

Too many options can lead to networking burnout

Too many options can lead to networking burnout

What’s Networking Burnout? It’s like other kinds of emotional burnout.  You get it from doing too much and not “giving it a rest”. It can happen at any time but people are extremely vulnerable at the end of the year or end of a quarter when they begin to focus on what’s not done.

I was recently at a meeting and someone I respect said if you’re a good networker, you’re always networking. She may be right but it can be draining so don’t let it happen to you. [Read more…]

Repositioning Makes Old Products New Again

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Dogs have slept with humans for years. Now it's used as a repositioning reality™ for Serta. Photo from Commons at flickr.com

Dogs have slept with humans for years. Now it’s used as a repositioning reality™ for Serta. Photo from Commons at flickr.com

Repositioning helps customers think of your product or service in a new way.

Sometimes it works. I grew up with $10 tennis shoes. Nike told younger generations they were “training tools” (with appropriate tool and endorsers  names) not just shoes. Nike got it right and made big profits. [Read more…]

Wasting Time: Good & Bad for Business

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A little time wasting goes a long way. Photo by Cleaver.

A little time wasting goes a long way. Photo by Cleaver.

No business can afford to have employees waste time or effort.  No manager can expect employees to be 100% efficient either. Some time wasting activities can actually be rejuvenators according to an article on finding a productivity sweetspot by NICE Systems. [Read more…]

Stakeholders Gone Wild

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Stakeholders can be useful to you but can go wild as well. Photo by cone_dnm

Stakeholders can be useful to you but can go wild as well. Photo by cone_dnm

Stakeholders: can’t live without them and sometimes can’t live with them.

They are customers, providers, allies, employees, colleagues, the government, the media, competitors, influencers and many, many others. After reviewing a stakeholder map example that had 105 entries, I came up with at least 50 more. [Read more…]

Small Businesses New Favorite Target of Cyber Terrorism

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Is bank robber Willie Sutton the inspiration of cyber criminals who are targeting small businesses?

Is bank robber Willie Sutton the inspiration of cyber criminals who are targeting small businesses?

If you thought only big business and infrastructure were at risk from cyber terrorism and cyber criminals, think again.

Small and medium-sized businesses are the new favorite targets of cyber criminals. This is according to Verizon’s 2011 Data Breach Investigations Report. That makes it  something that affects every company of every size. It causes destruction and disruption and it has to be stopped. [Read more…]

Action of the Day — B.O.S.S. Talk Radio

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Business owners have a lot of action items. These podcasts and accompanying posts provide a suggestion on an important task that shouldn’t be overlooked.

world-icon-22x22109/17/2013 – Small Business Target for Cyber Terrorists

Read my post about what you can do to prevent cyber terrorism from happening to your business.

Pivotal Career Moment for an Intern

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John Hamilton, Production Manager

John Hamilton, Production Manager

I attended a recent NBX Meetup.  The table topic question being asked was, “What was one pivotal moment in your life or career that got you to where you are today.”

I thought about my own pivotal moment, a forwarded email that I received from a St. Edwards University advisor in late April of this year. A small business strategy firm was looking for an intern. After a few interviews, I got the internship at the Business Success Center. [Read more…]

Driven to Marketing

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Are you driven to marketing to fear, money, or making things better.

Are you driven to marketing out of fear, money, or making things better?

Are you driven to marketing? Do you hate marketing your products and company? You’re not alone. Most of our clients (except the advertising and marketing companies) don’t go “Whoopee, I get to come up with and implement my inbound or outbound marketing”. If you feel that you’d rather have all your teeth extracted than do anything with marketing, you could hate being “marketing driven”. [Read more…]