When people start a business, one of the first things they try to come up with is a name. Why are names so important? Is a table still a table if you call it a chair? Comic poet and songwriter Les Barker has a piece called An Infinite Number of Occasional Tables — because sometimes it’s a chair.
Seriously. More than ten years ago now one of our favorite clients decided the time had come to reconsider their name. They had almost 50 years of history and awards behind it. But, the name did not reflect what they did now. [Read more…]