Proven programs that grow great businesses for great people who care.
Dogs have slept with humans for years. Now it’s used as a repositioning reality™ for Serta. Photo from Commons at flickr.com
Repositioning helps customers think of your product or service in a new way.
Sometimes it works. I grew up with $10 tennis shoes. Nike told younger generations they were “training tools” (with appropriate tool and endorsers names) not just shoes. Nike got it right and made big profits. [Read more…]
A little time wasting goes a long way. Photo by Cleaver.
No business can afford to have employees waste time or effort. No manager can expect employees to be 100% efficient either. Some time wasting activities can actually be rejuvenators according to an article on finding a productivity sweetspot by NICE Systems.
[Read more…]
Is bank robber Willie Sutton the inspiration of cyber criminals who are targeting small businesses?
If you thought only big business and infrastructure were at risk from cyber terrorism and cyber criminals, think again.
Small and medium-sized businesses are the new favorite targets of cyber criminals. This is according to Verizon’s 2011 Data Breach Investigations Report. That makes it something that affects every company of every size. It causes destruction and disruption and it has to be stopped. [Read more…]
Business owners have a lot of action items. These podcasts and accompanying posts provide a suggestion on an important task that shouldn’t be overlooked.
09/17/2013 – Small Business Target for Cyber Terrorists
Read my post about what you can do to prevent cyber terrorism from happening to your business.
Business owners have a lot of action items. These podcasts and accompanying posts provide a suggestion on an important task that shouldn’t be overlooked.
09/13/2013 – Business Founder’s Vision
For more on business vision view my slideshare.
09/06/2013 – Customer Segments
From Platinum Profile™ to Radio Active Waste™, your action item is to focus on the right prospects and customers.
Read more by reading this post.
John Hamilton, Production Manager
I attended a recent NBX Meetup. The table topic question being asked was, “What was one pivotal moment in your life or career that got you to where you are today.”
I thought about my own pivotal moment, a forwarded email that I received from a St. Edwards University advisor in late April of this year. A small business strategy firm was looking for an intern. After a few interviews, I got the internship at the Business Success Center. [Read more…]
Help interns learn the difference between their time & work time.
An intern isn’t just an employee. He or she is a student exploring this world you’ve created, ready to learn.
Even though many companies treat them as cheap labor or a part-time worker, that’s not living up to the pact between an employer and an intern. That’s bad for both parties and can lead to big problems, bad feelings, and worse. [Read more…]
8/28/2013 – Interns are not just employees
Read the related post before you hire an intern. There’s a “contract” or pact between employers and interns that should be fulfilled.
Are SPIFF Incentives a sign for hard times or for all times? Photo by Simon Blackley.
Can SPIFFS generate sales? Yes, but. They may be somewhat questionable ethically since it can appear to a potential customer that a salesperson is unbiased in their recommendation when they really are not.
SPIFF or SPIF or SPIV refers to the practice of paying a small, immediate bonus for a sale to a salesperson. It’s a way to encourage a salesperson to push one product more often than a non-SPIFF paid product. It’s usually paid to the employee by the manufacturer whose products are recommended or by their employer. [Read more…]