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22+ Reasons Your Small Business Is Keeping You Up at Night

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Owners are often insomniac. Photo by Olivia Townsend.

Owners are often insomniac. Photo by Olivia Townsend.

News 8 reporter Harlan Schmidt interviewed me about why Austin is a good place to start a business in 2010. I told him it was Austin’s “can do & it’s ok to fail” culture. And it is also about the fact that we have a highly educated population which means we can learn from our mistakes. I would still say that.

Then he asked me what needs to be done to improve our ability to sustain businesses. After all, it is not about starting — anyone can start one. It is about keeping it going — although not necessarily growing as large as, say Dell. [Read more…]

Business Owners Hierarchy of Needs

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What motivates business owners? It depends on where they are in the owners' hierarchy of needs.

What motivates business owners? It depends on where they are in the owners’ hierarchy of needs.

You’ve probably heard of Maslow’s “Hierarchy of Needs”. He identified how a person’s needs dominate motivation and behavior and that there is a specific order in which they should be met.

His theory suggested that the basic needs (physiological, safety, love and belonging) had to be met before the individual will desire and pursue higher levels of needs (esteem, self actualization, and self transcendence).

If a need is not met, the individual will feel tense and anxious. Although people may have several needs at any time, one will dominate their actions. [Read more…]

3 Networking Skills Every Introvert Has

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Rodin's "The Thinker" could have been named "The Introvert". Photo by James Whitesmith.

Rodin’s “The Thinker” could have been named “The Introvert”. Photo by James Whitesmith.

Networking skills are not the exclusive property of extroverts. Introverts have them, too.

Not the belle or beau of the ball? Don’t do well in groups? Are you kind of shy or just hate playing the networking game? You can still be a great networker. The best part is, you don’t have to and shouldn’t change you.

Networking Rules

You do have to play by the rules. Networking is a balancing act; give and take. It’s not just about sales or prospecting. Although these can happen.  You can also use it for finding friends, jobs, fun places to go or avoid, and a million other things. Think about it as a combination of a “net” which gathers things in and keeps things out and a lot of hard “work”. Believe me, it doesn’t come easy to extroverts either although it may seem that way. [Read more…]

6 Situational Outcomes™: Because Not Every Customer Wants a Solution

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Your best customer wants something specific to happen when they use your product or service.

Your best customer wants something specific to happen when they use your product or service.

It’s common wisdom that what people want is a solution. There is even a school of sales training and many books around the concept of “solution selling”.

I disagree. Not everyone wants a solution, i.e. something solved.

Sometimes they want and need something else. Not everything is a “problem” for a customer; sometimes, it’s a “gap” that needs to be filled. I talk to my clients about “gaps” not “problems”.

I referred to these five valued outcomes in my “Best Practices in Pricing” session at ProductCamp Austin. (My slides from the session are on Slideshare .)

In my 30 years experience, there are actually six different results a customer values. The one to stress as a benefit and to base your product or services features depends on the Platinum Customer Profile™ of your best customers. [Read more…]

Why Lefties Make Better Salespeople

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Left-handers rule!

Left-handers rule!

My brother gave me a copy of A Left-Handed History of the World by Ed Wright for Christmas.  As my husband, Daniel, said, that’s much better than a previous gift of 101 Uses for a Dead Cat by Simon Bond. Others found it amusing, as a cat lover, I did not.

I am left-handed. It was interesting to read about other prominent lefties. Some of my favorites include: Queen Victoria, Charlie Chaplin, Michelangelo, Leonardo da Vinci, Madame Curie, Henry Ford, Ramses the Great, and Joan of Arc. Several US presidents (Reagan, Ford, George W. Bush, and Clinton) were on the left – when it comes to hands at least. [Read more…]

4 Traits Make Sure You Have the Right Customers

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Pennies-group-from-http-www.flickr.comphotossjsharktank4630355374-

A penny saved and earned. Photo by ssjsharktank.

Everyone wants and needs sales to have a profitable and successful business. But, sales from the wrong customers can kill a business.  If you doubt me, read Angel Customers and Demon Customers by Larry Selden and Geoffrey Colvin.

What should you look for? Basically, there are two options:

  • Low hanging fruit — the most responsive, easiest sale, shortest sales cycle
  • High value  —  the most lucrative, harder sale, longer, requires more thorough sales process so longer sales cycle

How do you decide who is right and who is wrong? [Read more…]

Selective Marketing

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Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales.

Choosing Business Entity Should Not Be a Popularity Contest

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Paper work sucks.

Paper work sucks.

Everyone has an opinion and they are passionate about what kind of legal form your business should take.

Get a group of business owners together in the same room and the fur really flies on this issue. I know I have done this.

Ask a lawyer. They will usually say: “You must be an LLC.” (As my mother would say, “Maybe they are poets and don’t know it.”) Why? For liability’s sake. [Read more…]