Proud to be green. Here’s my paperless slide presentation, “Does Your Business Need Glasses”,  from RISE Austin 2010. It presents what we believe is a better way to get better sales by using niche marketing that focuses on Platinum Profile Customers™. The goal of this system is to  make positioning, pricing, and sales procedures more approachable for independent businesses.

The slide presentation also includes details on the Business Success Center’s sales process that all customers go through, the “Buyer’s Purchasing Continuum™”. The Continuum starts with their decision to look for something to meet their needs and desires.  After a few steps, they buy. But, it doesn’t end there. The last step occurs after they buy when they either rejoice about their decision or experience buyer’s remorse. Knowing exactly how your Platinum Profile Customers™ do this allows you to focus your sales and marketing efforts.

Small business owners and entrepreneurs will want to follow the prioritized action items suggested. These will help avoid mistakes and expand sales opportunities. This is primarily of value to those already in business although it has ideas that startups can incorporate.

Using these ideas results in:

• Better sales and lower costs
• Collateral is more effective
• Shorter sales cycle [Read more…]