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Adequate Government Brings Neighbors & Businesses Together

July 31, 2010 By Jan Triplett 2 Comments

There must be a better way to bring neighbors and businesses together. And, I went tonight to see if I could find someone to lead the way and what an adequate government could do.

Former Houston Mayor Bill White is running for TX Governor.

Former Houston Mayor Bill White is running for TX Governor.

I was invited by Bijoy Goswami of Bootstrap Austin to attend an event sponsored by the Entrepreneurs’ Organization (EO) in Austin that was billed as an “Intimate Conversation with Bill White”. Bill White, former mayor of Houston, is running against Rick Perry for Texas Governor this fall. It turns out that White is an honorary EO member.

It was intimate as promised. I was about two feet away from the man who started by saying that he was pleased to be here for this “job interview” which brought some chuckles. In his prepared remarks, he said if he were “hired”, he would run the state like a customer-centered business. He would focus on what people want, not what the state wanted to “sell”. Sounds pretty good.

When Q&A time came, I asked Mayor White a question about how he viewed the state’s role in something that is near and dear to my heart: the role of government especially in hard economic times when there are tough decisions to be made. [Read more…]

Filed Under: Small Business Advocacy Tagged With: 40K foot view, ADA, Allandale Neighborhood Association, Americans with Disabilities Act, Austin, Austin-bashing, Bijoy Goswami, Bootstrap Austin, business recruitment, Business Retention, Economic Development, Entrepreneurs' Organization, Faciiitator, George W. Bush, Governor Ann Richards, Governor Rick Perry, Governor's Business Leaders Network, Governor's Office on People with Disabilties, governor's race, Governor's race in Texas, Mayor Bill White, Mediator, ombudsman, Property Rights, Responsible Growth for Northcross, role of government, small business, small business activist, Texas, Virginia Roberts, Voting

4 Traits Make Sure You Have the Right Customers

July 9, 2010 By Jan Triplett 1 Comment

Pennies-group-from-http-www.flickr.comphotossjsharktank4630355374-

A penny saved and earned. Photo by ssjsharktank.

Everyone wants and needs sales to have a profitable and successful business. But, sales from the wrong customers can kill a business.  If you doubt me, read Angel Customers and Demon Customers by Larry Selden and Geoffrey Colvin.

What should you look for? Basically, there are two options:

  • Low hanging fruit — the most responsive, easiest sale, shortest sales cycle
  • High value  —  the most lucrative, harder sale, longer, requires more thorough sales process so longer sales cycle

How do you decide who is right and who is wrong? [Read more…]

Filed Under: Growth Readiness Tagged With: angel and demon customers, Best Buy, Brad Anderson, business killer, case study, culture, customers, Focus, Gary McWilliams, high touch, marketing, profit, reputation, retention, right and wrong customers, Sales, sales cycle, sales gains, sales staff, sales training, The Customer Isn't Always Right, time waster, upselling, value add, Wall Street Journal

4 Concerns about the City of Austin’s March Small Business Summit

April 22, 2010 By Jan Triplett 1 Comment

City of Austin Seal

City of Austin Seal

I would like to congratulate Austin Mayor Lee Leffingwell and the  City Council for holding its first Small Business Summit in March.

Forty of us were invited by Council Members and the Austin Independent Business Alliance to come and give our thoughts on the major ways the City could address business owners concerns. I was invited to participate by Council Member Laura Morrison, who was the former President of the Austin Neighborhoods Association among her other achievements. [Read more…]

Filed Under: Community Activism, Networking, Research, Small Business Advocacy Tagged With: Austin City Council, Austin Independent Business Alliance, Austin Neighborhoods Association, Austin Small Business Summit, Casa De Luz, Choose Austin First, City of Austin, City of Austin Small Business Development Program, Council Member Laura Morrison, Enterprise, entrepreneurship, Governor's Conference on Small Business, Mayor Lee Leffingwell, Micro business, Minority and Women-Owned Businesses, National Federation of Independent Business, Open Meetings, Site Street, small business activist, Uptime Devices, WBE/MBE Commissions, White House Conference on Small Business, Yellow Cab

Business Owners Should Celebrate April 1st

April 1, 2010 By Jan Triplett 2 Comments

Being a bit silly is OK.

Being a bit silly is OK. Business Foolery good for small businesses who carry the weight of family, employees, and community. Photo by Kenski 1970.

It’s April 1, April Fool’s Day, a day to be silly and cut loose. A must for those of us carrying the weight of being the nation’s economic engine because we own a small business. I could get into talking about “running out of gas”, “not running on all cylinders”, “breaking down”…but I will resist the temptation.

This is also a special day for me. It’s the day my business partner and husband proposed 28 years ago. He may have been hedging his bets, but I fooled him. I said “yes”.

So this post is dedicated to Daniel’s wonderful sense of humor and the recognition that all work and no play makes every business owner pretty dull and likely to end up at 45th St & Lamar in Austin, Texas, aka Austin State Hospital, formerly the insane asylum. [Read more…]

Filed Under: Growth Readiness Tagged With: April Fool's Day, Austin, Austin Kite Festival, Austin Rock Gym, business owner, CDB, Eats, Eeyore's Birthday, kite, Mayor of Austin, O Henry Pun-Off, owner wellness, Peter Pan Miniature Golf, Scarborough Faire, sense of humor, Shoots & Leaves, Spamarama, start and grow a business, Texas, Waxahachie

Why Go for Platinum Profile Customers™

March 2, 2010 By Jan Triplett Leave a Comment

Proud to be green. Here’s my paperless slide presentation, “Does Your Business Need Glasses”,  from RISE Austin 2010. It presents what we believe is a better way to get better sales by using niche marketing that focuses on Platinum Profile Customers™. The goal of this system is to  make positioning, pricing, and sales procedures more approachable for independent businesses.

The slide presentation also includes details on the Business Success Center’s sales process that all customers go through, the “Buyer’s Purchasing Continuum™”. The Continuum starts with their decision to look for something to meet their needs and desires.  After a few steps, they buy. But, it doesn’t end there. The last step occurs after they buy when they either rejoice about their decision or experience buyer’s remorse. Knowing exactly how your Platinum Profile Customers™ do this allows you to focus your sales and marketing efforts.

Small business owners and entrepreneurs will want to follow the prioritized action items suggested. These will help avoid mistakes and expand sales opportunities. This is primarily of value to those already in business although it has ideas that startups can incorporate.

Using these ideas results in:

  • Better sales and lower costs
  • Collateral is more effective
  • Shorter sales cycle [Read more…]

Filed Under: Growth Readiness Tagged With: Business Success Center, buyer's remorse, close, customer profile, customer purchasing process, entrepreneur, Focus, independent business, initial contact, Low Hanging Fruit Customers, LTV Lifetime Value, merchandising, Most Lucrative Clients, most responsive, niche markets, Platinum Profile™ Customer, pre-qualifiying, Pricing, retention, sales process, small business, vision

My cat gets better care than people do

February 9, 2010 By Jan Triplett 3 Comments

Wikipedia-CaduceusIf my cat is sick. I take her to  Dr. Roy Brenton Smith, at Central Texas Cat Hospital. He’s great and used to host weekly sessions where vets shared information on tough cases.

If he needs a specialist, he calls one or gets me into the wonderful folks at Texas A&M Veterinary Hospital. They have served more than 2500 vet referrals from 164 of Texas’s 254 counties and 31 of the 50 United States .

When it comes to cat care, I know everyone is in touch with each other. I don’t have pet insurance but I know that they will care for her. They won’t “pass the buck”. [Read more…]

Filed Under: Small Business Advocacy Tagged With: Central Texas Cat Hospital, Checklist Manifesto, doctor's familiy members, doctors responsbilities, Dr. Atul Gawande, Dr. Roy B. Smith, healthcare, House of Representative, National Health Service lawsuit, National Public Radio, pet insurance, Texas A&M Veterinary Hospital, US Senate, World health Organization

Urbane Direct Mail Piece That You Gotta See

February 5, 2010 By Jan Triplett 2 Comments

I have done direct mail pieces over the years that I liked and got great results with. One memorable black and white piece even got a 20% conversion  because we had the right list, the right offer, as well as the right creative graphic.

You may not agree, but I really think direct mail still has an important role to play in marketing strategy. No, Virginia, it’s not dead and this piece proves it.

Just look at it. It’s a Happy New Year card with a purpose. It came in a clear wrapping to intrigue me. Sent to my home address. I LOVE IT. [Read more…]

Filed Under: Networking Tagged With: Austin Magazine, characteristics of effective direct mail, characteristics of effective marketing, conversion rate, Direct Mail, Direct Marketing Association, graphics, Happy New Year card, humor, Julie Gomoll, market research, marketing, marketing driver, modern design, Owners MBA, sales strategy, snail mail, Street MBA, under-stated

Fox TV Interview on WalMart at Northcross in Austin

February 3, 2010 By Jan Triplett 1 Comment

Fox News

Fox News

It’s been a long fight as Fox 7 Reporter Rudy Koski pointed out in a 2010 interview with me and people who were pro or anti a big supercenter in the center of Austin at Northcross Mall.

Are people tired of it? Some are. Almost five years is a long time to keep volunteers working together on an issue.

[Read more…]

Filed Under: Small Business Advocacy Tagged With: activist, Austin, City of Austin, democratic process, dissent, Fox TV, Independent Business Investment Zone, neighborhoods, Northcross IBIZ, Northcross Mall, Responsible Growth for Northcross, Rudy Koski reporter, supercenter, Texas, volunteers, WalMart

Selective Marketing

January 29, 2010 By Jan Triplett Leave a Comment

Below is a presentation I gave at a local Austin meetup. It deals with how to use sales and marketing strategies and processes to save money and increase sales.
Selective Marketing
View more presentations from Business Success Center.

Filed Under: Business Improvement, Growth Readiness, Sales Tagged With: innovation, marketing, Platinum Profile™, positioning, Pricing, processes, Sales, sales process, strategies, total solution, value

7 Small Business Recommendations to the President & Congress

January 29, 2010 By Jan Triplett 6 Comments

2577.presidential_2D00_sealMr. President, as a small business owner for over 25 years it was very encouraging to hear you acknowledge some of our contributions to the economy.

According to the Small Business Administration  (SBA) Office of Advocacy, small businesses have been responsible for all the net new jobs since the 1970’s. We are the ones that hire and train most first time job seekers or retrain returning workers.

We are also credited with inventing: the airplane, audio tape recorder, fiber optic examining equipment, heart valve, optical scanner, Pacemaker®, personal computer, soft contact lenses and the one thing none of us can live without, the lowly zipper. SBA research indicates that small businesses produce 13 to 14 times more patents per employee than large firms. My own father was one of those inventors. [Read more…]

Filed Under: Business Management, Government Legislation, Research, Small Business Advocacy Tagged With: community, Congressional Summit on Small Business, disability, diversity, healthcare, healthcare coalitions, impact statement, Joint Training Partnership Act, Office of Advocacy, part-time entrepreneur, patents, President Obama, regulatory compliance costs, retrainng, SBA, small business, small business contributions, small business inventions, State of the Union Address 2010, subsidize jobs, Texas, value systems, Vernon's Civil Statutes, White House Conference on Small Business

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