Image by Jamie Rood.
Business development is key to the health and success of every business. What is a Business Orienteering™ system? How can it help you grow your business? It’s a business development system that focuses on vision and knowing how to “play the game”.
The concept of Business Orienteering™ is derived from the game of “Orienteering”, a sport of navigation using a map and compass. It started in Sweden and is now used by Boy Scout troops, social studies and math teachers worldwide. It’s often called the “thinking sport” because it involves map reading and decision-making in addition to a great workout. The goal is to get to all the places indicated on the map faster than others who are competing.
Business Development through Business Orienteering focuses on the journey
How does it apply to business development? Business Orienteering™ reminds owners that it’s all about the journey and getting to success faster, and safer. It’s a good way to think about the importance of vision, planning, and decision-making. Growing a business is a workout but it can be and should be fun not just hard work.
In the sport, an orienteering map is a kind of topographic map. It shows the shape of the land and many other relevant features hills, valleys, rivers and streams to cross, trails, fences, fields, thick brush, and so on. It’s given to the contestants.
But, business owners can’t use someone else’s map for business development. We have to start by making our own map and finding our own way. Our map will be unique to us and illustrate our passions and our perspective.
Business Orienteering Vision Map
A business “topographic” orienteering map shows each owner their own strengths, weaknesses, opportunities, and threats as well as their company’s. They will have to deal with or exploit to reach the end of their journey. It shows the long term vision of the company and it should show the best way to get there. It should include their personal development, family issues, and how they will give back to the community along the way.
When this journey is done, the owner’s reward is a return on all their investment of time, money, and energy. It is also a feeling of satisfaction and control — of building a successful business their way. Along the way, it has given the owner freedom and independence to do other things that were important personally.
Business Orienteering™ is a great “sport” for owners. I hope you will want to play. It will help you achieve your journey faster, safer, and with more fun.
Here’s to your success!
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