Your customer’s attitude is your guide to how you sell and how you market. It also helps you make decisions about adding to or changing the services and products you offer. Attitude is not all about a customer’s wants, desires or needs. It is about their point of view (POV)— at least as it relates to what you have to offer them. The good news is you can choose what is the best customer attitude and POV for your business success from three options. Then you can focus on attracting customers who have the right attitude match. This will make your business a lot better for everyone.
Choosing Business Entity Should Not Be a Popularity Contest
Everyone has an opinion and they are passionate about what kind of legal form your business should take.
Get a group of business owners together in the same room and the fur really flies on this issue. I know I have done this.
Ask a lawyer. They will usually say: “You must be an LLC.” (As my mother would say, “Maybe they are poets and don’t know it.”) Why? For liability’s sake. [Read more…]