Silly sign — don’t look too closely. Does this apply to customers? Photo by quinn.anya from flickr.com
In business, we talk about the importance of customer loyalty. But we consider customers as assets, something tangible. We think of them in the same way as our equipment or property: something that can be counted, weighed and measured, and given a value.
As property, an owner understandably feels, that they belong to the company. [Read more…]