Our 2013-2014 On Course Business Award Winner is Kendra Wright, owner of Wright Strategies & Saffire Events
It takes a lot to move an established service business to a customizable software product business including the efforts of special staff like husband Kirk Wright (Marketing & Operations) , Cassie Roberts (Manager of Sales and Partnership) and others. This quality company had an extra hurdle, a second business location and two partners who had to bring their teams along long distance while ensuring the other business (Wright Strategies) continued to provide quality service and support to its clients.
Wright Strategies provides high end web sites. Kendra and her partners, Jeremy Emerson and Aaron Pederson, took a calculated risk and raised their sights in a new direction. They decided to focus on unfamiliar territory in the complex world of events management. They were able to build on their experience and took great efforts to prepare themselves as they went along.
Together the ownership team has seen the company go from three clients the first year to over 50 fairs, rodeos, and expositions throughout the US. It meant new software development that was handled by the partners in Portland; a strong pricing strategy appropriate to this market, a whole new vocabulary and sales strategy that was handled by the Austin team. It required lots of decisions, new policies and procedures and organizational changes and training. There was also a move to new space to handle the growth and new hires in the middle of all this. We have been pleased to be there to provide strategy, advice and structure as needed along the way.
They have kept both businesses on course, grown staff, and a wonderful product. They have also developed loyal fans who really appreciate their attention to detail for very complex multi-day or even multi-week events. The result is that their Saffire Events software product makes more money for clients and better a experience for patrons, vendors and volunteers before, during and after the event. Through it all they have kept their sense of humor, strengthened their friendships, and made time for themselves and their families. For these reasons, we name Saffire Events and Wright Strategies our On Course Business for 2013-2014.