The buyer’s world is key. Want more sales? Stop looking at it from your point of view. It’s not about you. It’s about the buyer. It’s about their buying process and your role. [Read more…]
Heroes and Mentors
Heroes and mentors are inspiring. They are both unique. They can be household names or unknown and unsung. Both are remarkable in their own ways. Both have the potential of great power and influence over others.
Everyone needs heroes and everyone needs mentors but they are not usually the same person. If you listen to others, you will hear the names of both. You will also get an idea of the value of each one. This can help you in your own quest to find the right person to help you develop and grow your business and your life. [Read more…]
Your Mentor May Be Close at Hand
Where can you find someone who is just what you need? They may be sitting next to you reading the paper. Look around.
Personal Mentors
I’ve had several wonderful personal mentors. My godmother, Northwestern University professor Alvina Krause, had “teas”. At these salons, I learned the fine art of conversation. My grandmother taught me the importance of family. My mother helped me find my voice and be comfortable being myself. She always said, “We grew up together”. Maybe so, but she was also my guide. [Read more…]
Mentoring Is All About Choice
Do you want to find a mentor? Do you want to be a mentor? As Pamela Ryckman says, the author of Stiletto Network: Inside the Women’s Power Circles That Are Changing the Face of Business., “Mentoring—or at minimum connecting with a variety of people in all industries and age groups—has never been more important.”
Having a successful experience as a mentor or as a mentee is dependent on the choices you make before and during the relationship. You can be better prepared to use mentoring if you understand what each side is expecting and what choices have to be made. If you already use mentoring, consider how you made your choices. There are ways to improve the experience for both of you. [Read more…]
Networking Rules for Friends
4 More Networking Rules: Successful Networking with Friends
There are standard Networking Rules that can be applied most of the time. But friends aren’t just anybody and they deserve some special attention. Consider using these rules with the most valuable people in your formal and informal networks and when doing personal networking with friends, family, and others who are close to you. [Read more…]
Networking Rules for Success, Part 1
If you want to be more successful when you network for business, follow the golden rules. These help you get the most of your Networking experiences and opportunities. Used regularly, they will save you time and help you find, maintain, and grow the best networks to meet your goals. They do take discipline. [Read more…]
Ghost Competitors Are Out to Get Your Sales
Photo by Adam Kusmierz from flickr.com
Ghost competitors. They come out at night. They come out during the day. They come when you are awake. They come when you are asleep. They come when you are at work or at play. They are always there. Lurking.
There are four of them; like the four horsemen of the apocalypse. They ride down on you. You can’t fight them so you need to be vigilant and get out of the way. They seem harmless or well meaning. But, beware!
Who are they?
Your worst nightmares:
- Government
- Non-profit and tax exempts
- DIYers
- DNAAs [Read more…]
Networking Fatigue
Just as people and machinery get tired, there is something called Networking Fatigue. Here are some symptoms. See if you agree and maybe you have even experienced them. [Read more…]
8 Ways to Avoid Networking Burnout
(from The Networker’s Guide to Success*)
Too many options can lead to networking burnout
What’s Networking Burnout? It’s like other kinds of emotional burnout. You get it from doing too much and not “giving it a rest”. It can happen at any time but people are extremely vulnerable at the end of the year or end of a quarter when they begin to focus on what’s not done.
I was recently at a meeting and someone I respect said if you’re a good networker, you’re always networking. She may be right but it can be draining so don’t let it happen to you. [Read more…]
Repositioning Makes Old Products New Again
Dogs have slept with humans for years. Now it’s used as a repositioning reality™ for Serta. Photo from Commons at flickr.com
Repositioning helps customers think of your product or service in a new way.
Sometimes it works. I grew up with $10 tennis shoes. Nike told younger generations they were “training tools” (with appropriate tool and endorsers names) not just shoes. Nike got it right and made big profits. [Read more…]
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