If you want to be more successful when you network for business, follow the golden rules. These help you get the most of your Networking experiences and opportunities. Used regularly, they will save you time and help you find, maintain, and grow the best networks to meet your goals. They do take discipline. [Read more…]
Ghost Competitors Are Out to Get Your Sales
Photo by Adam Kusmierz from flickr.com
Ghost competitors. They come out at night. They come out during the day. They come when you are awake. They come when you are asleep. They come when you are at work or at play. They are always there. Lurking.
There are four of them; like the four horsemen of the apocalypse. They ride down on you. You can’t fight them so you need to be vigilant and get out of the way. They seem harmless or well meaning. But, beware!
Who are they?
Your worst nightmares:
- Government
- Non-profit and tax exempts
- DIYers
- DNAAs [Read more…]
Networking Fatigue
Just as people and machinery get tired, there is something called Networking Fatigue. Here are some symptoms. See if you agree and maybe you have even experienced them. [Read more…]
8 Ways to Avoid Networking Burnout
(from The Networker’s Guide to Success*)
Too many options can lead to networking burnout
What’s Networking Burnout? It’s like other kinds of emotional burnout. You get it from doing too much and not “giving it a rest”. It can happen at any time but people are extremely vulnerable at the end of the year or end of a quarter when they begin to focus on what’s not done.
I was recently at a meeting and someone I respect said if you’re a good networker, you’re always networking. She may be right but it can be draining so don’t let it happen to you. [Read more…]
Repositioning Makes Old Products New Again
Dogs have slept with humans for years. Now it’s used as a repositioning reality™ for Serta. Photo from Commons at flickr.com
Repositioning helps customers think of your product or service in a new way.
Sometimes it works. I grew up with $10 tennis shoes. Nike told younger generations they were “training tools” (with appropriate tool and endorsers names) not just shoes. Nike got it right and made big profits. [Read more…]
Wasting Time: Good & Bad for Business
A little time wasting goes a long way. Photo by Cleaver.
No business can afford to have employees waste time or effort. No manager can expect employees to be 100% efficient either. Some time wasting activities can actually be rejuvenators according to an article on finding a productivity sweetspot by NICE Systems.
[Read more…]
Stakeholders Gone Wild
Stakeholders can be useful to you but can go wild as well. Photo by cone_dnm
Stakeholders: can’t live without them and sometimes can’t live with them.
They are customers, providers, allies, employees, colleagues, the government, the media, competitors, influencers and many, many others. After reviewing a stakeholder map example that had 105 entries, I came up with at least 50 more. [Read more…]
Small Businesses New Favorite Target of Cyber Terrorism
Is bank robber Willie Sutton the inspiration of cyber criminals who are targeting small businesses?
If you thought only big business and infrastructure were at risk from cyber terrorism and cyber criminals, think again.
Small and medium-sized businesses are the new favorite targets of cyber criminals. This is according to Verizon’s 2011 Data Breach Investigations Report. That makes it something that affects every company of every size. It causes destruction and disruption and it has to be stopped. [Read more…]
Action of the Day — B.O.S.S. Talk Radio
Business owners have a lot of action items. These podcasts and accompanying posts provide a suggestion on an important task that shouldn’t be overlooked.
09/17/2013 – Small Business Target for Cyber Terrorists
Read my post about what you can do to prevent cyber terrorism from happening to your business.
Action of the Day — B.O.S.S. Talk Radio
Business owners have a lot of action items. These podcasts and accompanying posts provide a suggestion on an important task that shouldn’t be overlooked.
09/13/2013 – Business Founder’s Vision
For more on business vision view my slideshare.
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